The smell of wet sawdust is surprisingly heavy. It doesn’t just drift; it clings to the lining of your nostrils, a damp, woody weight that reminds you that everything around you is currently in a state of being undone or partially made. It’s the scent of a mid-renovation lobby or a construction site in the damp morning air of British Columbia. It is an honest smell, but it is also a dangerous one. Wood shavings, discarded pallets, and the fine particulate of a are fuel waiting for a reason to happen.
I’ve spent a lot of time on these sites, usually trying to look busy when the boss walked by, which mostly involved carrying a clipboard with a look of profound, localized concern. But looking busy is a performance of value, and in the world of property development, value has become increasingly inseparable from what can be captured in a high-resolution photograph.
If you walk into a developer’s marketing suite, you aren’t greeted by the smell of sawdust. You are greeted by the smell of expensive espresso and the sight of a 3D-printed architectural model that cost more than a mid-sized sedan. On the walls are the renderings: glossy, sun-drenched visions of what the building will become. These images